Our Business

New Era Life Insurance was established in 1979 as an Entity of the then Limpopo Development Corporation.
  • Our Business is mainly life underwriting either as group schemes or as individual lives.
  • We develop our own in-house products and services.
  • We reach our customers through a strong intermediated distribution network.

We exist to improve the lives of our customers, by being their trusted partner on the journey to sustainable financial freedom.


Our underwriting philosophy follows a client-centric model and leveraging our vast experience, our products and services are always on point.


While we are a business to business company, we craft our financial solutions with the end-user in mind. 


We subscribe to co-creation, cooperation, and coordination, and to this end, we tap into the intelligence of our distribution partners. Based on their inputs we develop custom-made, made to fit solutions as the one-size-fits-all approach does not land itself in our chosen market.

Our License Conditions

New Era Life Insurance is an insurance company regulated by the Prudential Auhtority of the Reserve Bank and the Financial Sector Conduct Authority
New Era Life Insurance Company is a credible insurance provider, regulated by the Prudential Authority of the South African Reserve Bank and the Financial Sector Conduct Authority. As a company operating under strict regulatory standards, New Era Life adheres to the principles and guidelines set forth to ensure financial integrity and consumer protection. This oversight ensures that they provide reliable and trustworthy insurance services to their clients. Customers seeking insurance solutions can confidently consider New Era Life, knowing it complies with the established financial sector regulations in South Africa. FSP 2736